If you’re in a band, a not very successful one, chances are you’re wondering what you can do to get ahead.
Fortunately, Kingsley from the Chapman Family shared some tips with me after I asked a fairly innocuous question about hype and the NME…
“I’m fed up of “ones to watch lists” and people telling me which bands I should be listening to for the next six months – music is not a competition or something that should be decided by committee. Furthermore it’s not about some corporate industry executives buying their little starlets a fast track to fame so they can continue in their greedy wanker lifestyle.
“The pattern is established and it goes something like this:
“Start a band by combining the sounds of two or more previously critically acclaimed hype bands from recent years and crudely mash them together to give you a new unique sound;
“Create make believe buzz hype in the autumn in London to get the suits’ tongues wagging;
“Get a famous influential celebrity radio tastemaking DJ “onboard”; get a slot on Jools Holland as “the ones to watch” in October despite only ever playing in the capital to your influential mates;
“Do a small sold out tour in tiny venues to get the provincial towns onside powered by hype and your one good song;
“Do interviews but be careful not to be too opinionated (at least until your marketing team has done studies and has decided which demographic you’re going to be aimed at);
“Release a pretend DIY single even though you’re funded by a major; get a slot on the BBC Sounds of… list and hopefully a cheeky slot on Jools’ Hootenanny if you’re lucky;
“With a bit of luck get the prestigious opening band slot on the NME Awards Tour; release your slightly hastily put together album in March;
“Play an understated slot at Glasto but with maximum TV coverage, ideally play an exclusive acoustic set to Jo Whiley whilst wearing wellies and a fucking straw hat;
“Play a triumphant slot at Leeds/Reading just as “the big single” drops.
“Job done. You are the future of music.”
So there you have it. Remember where you heard it first.
You can hear more from Kingsley in the next issue of Trisickle magazine, the presence of which I shall alert you to in due course…