Most press releases we get here at TMM Towers are frightfully dull. Such and such has a new record out, so and so is going on tour, blah blah blah. We don’t want to bore you so we try and only report on the ones that will be interesting to you (basically the bands we like).

So it’s nice when something different pops up in our inbox.

Yes, Editors are plugging their new album, In This Light And On This Evening (out now, kids, and given 8/10 on these very pages), but at least there’s an interesting and original hook.

The band have (well, paid someone else to) created their own version of Google Street View, in which they have embedded their album for your listening pleasure. It’s kind of like a pre-release streaming, but the album’s already out, and you have to hunt down the songs by wandering round London Town on the website.

It’s actually really good fun, brilliantly designed, and we heartily recommend you give it a look.

This article was written for TMM.